.svg){kind=small}
Whether you're an agency crafting a winning pitch or a brand justifying your connected TV (CTV) investment, strategic intelligence is essential. Presale Intelligence from Strategus equips advertisers with the competitive intel and market insight required to confidently navigate the CTV landscape.
CTV Presale research
Maximize CTV Investment With Presale Intelligence
%20(1).png?width=1270&height=809&name=image%207%20(9)%20(1).png)
CTV Intelligence
Powered By
.png?width=504&height=65&name=The_Trade_Desk%202%20(1).png)
%20(1).png "presenting ctv research to clients")
.png?width=800&height=800&name=icon%20(20).png)
Competitive Analysis
Gain a detailed understanding
of competitors, including their CTV ad spending, targeting strategies, and creative approaches. From there, identify opportunities and differentiated strategies to drive business outcomes.
.png?width=800&height=800&name=icon%20(21).png)
Market Research
Equip your team with up-to-date information on market trends, audience demographics, and guiding metrics. We compile insight across our extensive partner network to gain a nuanced understanding for each brand’s needs.
.png?width=800&height=800&name=icon%20(22).png)
Strategic Consultation
Partner with us to develop a winning strategy. With 10+ years of experience delivering 60,000+ CTV campaigns, we’ll identify the right targeting, messaging, and creative approaches to maximize your ROAS.
%20(1).png?width=1551&height=807&name=image%20(15)%20(1).png)
The CTV advertising landscape is complex and constantly evolving. To land new accounts, agencies need to showcase their expertise and demonstrate a clear understanding of the market. With Presale Intelligence from Strategus, you get to be your clients’ hero and go-to resource for smarter advertising decisions.
Develop Data‑Backed Proposals
Craft compelling RFP responses backed by hard data and research, showcasing a deep understanding of the client's industry and target market.
Enhance Performance Prediction
Forecast KPIs with confidence. Pre‑campaign insights provide a clearer view of potential outcomes, making it easier to build trust with clients.
Win More Pitches
Improve the quality of your pitches and win more business. We help fill in knowledge gaps across client verticals and offer guidance on best practices.
Optimize Media Buying
Nail down the most cost‑effective inventory, geographic hotspots, or highest‑performing audience segments before launching a campaign.
Beat the Competition
Stand out from other agencies by offering unique insight and strategic thinking. Gain access to a wealth of knowledge, from CTV trends to industry‑specific intel.
Strengthen Vendor Negotiation
Get more from your media partners. A better understanding of audience behavior and platform performance paves the way to better rates and placements.
%20(1).png?width=1551&height=807&name=image%20(16)%20(1).png)
CTV advertising can feel like uncharted territory. To maximize your investment and nail down a clear formula for marketing success, you need actionable intelligence about your audience and the competitive landscape.
Ensure Audience Fit
Know exactly where your target audience is spending their time. Validate CTV as the right channel and pinpoint the platforms and publishers that deliver the best reach.
Optimize Budget
Stop wasting ad dollars. Identify high‑performing audience segments before you spend, ensuring your budget is allocated effectively and driving real impact.
Sharpen Your Creative
Craft ads that resonate. By identifying consumer behaviors and preferences, you can tailor your creative to drive better engagement — and ultimately results.
Beat the Competition
See what your competitors are doing. Presale intelligence allows you to analyze other brands’ CTV spending, refine your own strategy, and identify opportunities to stand out.
Gain Internal Buy In
Secure the budget you need. Arm your marketing team with compelling data that proves the value of CTV, so that you can get the green light on spending.
Generate More Leads
Go beyond impressions. By understanding your audience and optimizing your spend, you'll drive more meaningful connections and achieve a stronger return on your CTV investment.
%20(1).png)
Step Up You CTV Game With Strategus
Don’t let limited resources or lack of time hold your advertising efforts back. Let Strategus be your presale intelligence partner so you can reduce risk and tackle CTV advertising with confidence.
We’ve run thousands of successful CTV campaigns and have valuable resources at our fingertips. As such, we share the data and insights advertisers need to get the most out of this scalable, performance-driven channel — along with tailored strategies.
Schedule a call with us today to discuss your presale research needs.
Talk to an Expert
We’ve run thousands of successful CTV campaigns and have valuable resources at our fingertips. As such, we share the data and insights advertisers need to get the most out of this scalable, performance-driven channel — along with tailored strategies.
Schedule a call with us today to discuss your presale research needs.