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Streaming audio is one of the fastest growing advertising channels. And whether these ads accompany a podcast on the morning commute, music at the gym, or news radio at home, they allow brands to reach listeners during their daily routines. At Strategus, we integrate streaming audio into connected TV (CTV) campaigns to pinpoint the right buyers and drive conversions.
streaming audio advertising
Cut Through
the Noise With Programmatic Audio
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Benefits of Streaming Audio
From Strategus
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Precise Targeting at Scale
Go beyond basic demographics. Our advanced targeting capabilities use behavioral, contextual, and technographic data to ensure your message reaches the right ears.
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Screen-Free Connection
Audio ads reach users when screens are turned off. Whether they’re studying, cleaning, or driving, this offers a unique opportunity to build awareness when consumers have limited exposure to other ads.
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Omnichannel Experience
Re-engage your audience throughout the day. At Strategus, we help brands first connect with their audience on the big-screen TV and then amplify their message using streaming audio.
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featured case study
Streaming Audio Ads drove
12,000+ in-person visits
to a casino that we partnered with.
Read Case Study →
Streaming Audio Targeting Capabilities
Deliver relevant messages to the right listeners, at home and on the go.
Location-based targeting
Demographic targeting
Content and genre matching
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Device and platform targeting
Custom audience segments
Third-party audience targeting
Technographic targeting
WHY STRATEGUS
Integrate Programmatic Audio Into CTV-First Campaigns
At Strategus, we start with the most important screen in the house — the living room TV — reaching engaged viewers with high-impact ads that they’ll remember. From there, we re-engage the same viewers across programmatic channels to deliver a unified experience that drives action.
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Turn Up the Volume on Your Programmatic Strategy
Whether you’re already running traditional radio ads or entirely focused on clickable formats, streaming audio isn’t a channel to sleep on. It’s become an essential tactic for building brand awareness during screen-free moments.
These ads span content genres (podcasts, music, sports) and devices (smartphones, connected vehicles, and smart speakers) — allowing brands to become a part of listeners' daily soundtrack.
Are you ready to amplify your message with a full-funnel approach?
Get started today with Strategus. We provide advanced targeting capabilities, access to premium publishers, and omnichannel campaign execution to help you achieve your marketing goals.
Talk to an Expert
These ads span content genres (podcasts, music, sports) and devices (smartphones, connected vehicles, and smart speakers) — allowing brands to become a part of listeners' daily soundtrack.
Are you ready to amplify your message with a full-funnel approach?
Get started today with Strategus. We provide advanced targeting capabilities, access to premium publishers, and omnichannel campaign execution to help you achieve your marketing goals.
Our Full-Funnel Approach Drives a 200%+ Increase in Conversions
Click through to explore the full range of programmatic channels your campaign can run on with Strategus—seamlessly managed in one place.
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Connected TV
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GUIDE: The Complete Guide to CTV Retargeting
Your CTV ad strategy works best when reinforced across multiple touchpoints. With data-rich targeting, you can re-engage viewers across channels, including display and online video, to drive higher conversions and revenue.
Get the Complete Guide to CTV Retargeting and learn how to make every impression count.
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