Digital out-of-home advertising

Amplify Your CTV
Campaigns With DOOH

Digital out-of-home (DOOH) advertising takes your message to the streets — placing your brand on digital billboards, transit displays, and screens in high-traffic locations.

With Strategus, marketers can seamlessly integrate DOOH into CTV-first campaigns, reaching potential buyers in their homes and throughout their day in relevant locations.

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digital out-of-home advertising billboard

Out-of-home ads capture people’s attention in busy environments using signage that can be updated programmatically. This makes DOOH a powerful way to boost brand awareness while consumers are on the go.

And because DOOH is digital, it provides the same precise targeting capabilities as other programmatic channels. These ads also can’t be skipped or blocked, ensuring that your message makes an impact.

What Is DOOH Advertising?

Benefits of DOOH
From Strategus

Unmatched Scale

Access premium DOOH inventory from top media owners across the globe, including Lamar, Outfront, Clear Channel Outdoor, and more.

Precise Targeting

Reach the right audience at the right time with advanced targeting options like location, time of day, and even weather conditions.

Multichannel Impact

Combine DOOH with connected TV and other programmatic channels for a truly omnichannel strategy that nurtures buyers down the funnel.

Full-Funnel Transparency

Gain complete visibility into campaign performance with a single partner for advertising across every screen and channel — both in and out of the home.

WHY STRATEGUS

Deliver a Cohesive Brand Experience Across Every Screen

At Strategus, we start with the biggest screen in the house: the living room TV. This allows us to create a lasting impression with targeted households. From there, we re-engage the same viewers across programmatic channels, delivering an omnichannel strategy that delivers business results.

6:00 AM

CTV

Watching TV With Morning Coffee

6:30 AM

DOOH

Digital Billboard on Drive to the Gym

7:00 AM

Streaming Audio

Listening to Spotify at the Gym

11:15 AM

Display Ads

Reading a News Article at Work

12:15 PM

DOOH

Grabbing Lunch at the Grocery Store

6:00 PM

Online Video

Watching Hulu After Work

6:15 PM

Mobile

Online Conversion

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DOOH Formats & Venues

Reach your audience throughout the day with
eye-catching digital displays in various locations.

Large Format

Billboards and Spectaculars

Premium Street Level

Urban Panels, Bus Shelters, Newsstands

Place-Based

Retail, Offices, Entertainment, Dining and more

Point of Purchase

Grocery Stores, Convenience Stores, Big-Box Retailers

Transit

Subways, Train Stations, Airports

Did you know?

98%

of consumers have visited at least one DOOH venue in the last 30 days.

DOOH Targeting Tactics

Inspire your audience to take action by delivering relevant ads that are targeted strategically.

Onboarding

By the Hour. Timing is everything. Choose the perfect moment by targeting specific dayparts or even peak hours.

Day of Week

By the Day. Make every day count. Tailor your message to specific days of the week, like promoting weekend sales or targeting commuters on weekdays.

Geotargeting

By Zip Code, DMA. Location, location, location. Focus your DOOH campaigns on high-value areas or reach audiences near your business locations.

Point Radius

Distance Around POIs. Get closer to customers. Target your ads to specific points of interest like retail stores, stadiums, or event venues.

Weather-Based

Real-Time Weather Data. Make it rain ROAS. Displaying ads based on weather conditions, such as promoting ice cream during a heat wave and hot chocolate during a cold snap.