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Ad-supported streaming services have transformed the living room TV into a high-performance marketing channel. Unlike traditional TV delivered via cable or satellite, connected TV (CTV) makes it possible to target precise viewers with actionable campaigns — backed by real-time data to quantify results.
Connected TV Overview
Drive Brand Growth With Results-Driven CTV Advertising
Trusted By The Best Brands
What Is CTV Advertising?
Connected TV refers to the smart TVs, gaming consoles, and set-top boxes that viewers use to stream content on apps like Hulu. By extension, CTV advertising describes the ads served within these data-rich ecosystems.
Because these ads are purchased programmatically, marketers can precisely target relevant buyers on the biggest screen in the house. But running effective CTV campaigns is complex — requiring dedicated resources with deep expertise.
That’s why agencies and brands rely on Strategus to deliver high-performance CTV campaigns with ease. As the only pure-play CTV managed service partner, we work with marketers across industries to develop and execute multi-channel campaigns that drive results.
What Do Our CTV Services Include?
We take care of everything that goes into CTV advertising, eliminating the burden on your team.
Programmatic CTV Services
Our people augment your team from day one to design and execute customized campaigns that are monitored and optimized in real time.
Precise Targeting
We take targeting beyond standard demographics like location and income to narrow viewers down based on shopping habits, hobbies, and more.
Premium Inventory
Our vast library of brand-safe inventory ensures that your ads play on the most important screen in the household: the living room TV.
Customized Attribution
With an evolving roster of attribution solutions customized to your goals, we illustrate the impact of your ads and how your viewers progress through the conversion funnel.
CTV Cross-Device Retargeting
Using cross-device retargeting, we build awareness through CTV and then drive conversions across supplementary channels like display ads and streaming audio.
24/7 Reporting
Our reporting dashboard — with flexible APIs and custom feeds — provides real-time insight into engagement and conversions by audience segment, ROI tracking, and more.
What Are the Benefits of CTV Advertising?
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Elevate Your Brand on the Big Screen
CTV advertising places your brand on the largest screen in the household, capturing the viewer's full attention. With sight, sound, and motion, your brand comes to life — making a memorable impact in the comfort of the viewer's home.
Manage Ad Frequency With Multi-Publisher Control
By capping ad frequency, you’re able to prevent ad fatigue and enhance the viewer experience. Our vendor-agnostic services also make it easy to conduct measurements across 200+ publishers and identify how your audience reacts, all without being beholden to one inventory source.
Drive Advertising
Success With Data
Because CTV is digital, it enables targeting and attribution that traditional TV advertising can’t match. This allows you to reach the right audience with personalized messages, gain insight into how each ad contributes to your campaign's success, and adapt on the fly based on what the data reveals.
Never Waste an Ad Dollar
Because CTV ads are purchased on a per-viewer basis, you can ensure your dollars are spent efficiently. The lower cost of entry makes it possible for a variety of brands to enter the TV advertising space, while drastically outperforming the spray-and-pray approach of traditional broadcast.
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Deliver Seamless Experiences Across Screens and Devices
Our cross-device retargeting capabilities keep your audience connected across every screen. After potential customers see your ad on the living room TV, we reengage them with follow-up ads across other devices and channels, reinforcing your message and driving conversions.
What Can You Expect From CTV Managed Services?
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Our CTV experts partner with you to design and execute customized campaigns. -
We assist with training your staff and pitching to clients, while also providing access to high-quality inventory.
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Instant access to our dedicated team makes it easy to scale as your CTV needs grow.
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We monitor and optimize in-flight campaigns to ensure success.
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You gain access to our 24/7 reporting dashboard, as well as custom reports for you or your clients.
Self-Service DSP
- Your in-house team determines strategy and campaign design — a full-time job in its own right.
- Inventory is limited in the initial media purchasing stages, and staff knowledge about CTV best practices may be lacking.
- Minimum fees, the compounding costs of add-ons, and investment in training internal staff all drive up CPM.
- Your team is tasked with monitoring performance and adapting campaigns accordingly, which often requires juggling multiple dashboards and reporting systems.
Agencies
From client pitches and sales training to ad operations and reporting, we act as your agency’s white-labeled CTV partner — delivering measurable results that your clients can see.
Brands
Leading marketers team up with us to drive brand growth and quantify ROI at every touch point, without getting bogged down in the complexities of CTV advertising.
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Who Do We Serve?
We’ve partnered with 700+ advertisers on both the agency and brand side. Business owners, media buyers, CMOs, and more partner with us to extend their teams — delivering comprehensive CTV campaigns with ongoing support.
Get Started
CTV advertising has become a crucial part of the media mix — allowing marketers to pinpoint their audience and drive conversions by retargeting viewers across supplementary channels. But getting CTV right requires expertise and resources. That’s why agencies and brands partner with Strategus to deliver effective campaigns that make the most out of their investment.
Find out what our cutting-edge capabilities and dedicated team of CTV experts can do for you. Contact us to get started.
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