Thanks to the increasingly privacy-focused landscape, contextual targeting is making a comeback.
Discover the latest strategies for automotive CTV advertising success.
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Discover the latest strategies for automotive CTV advertising success.
The automotive industry is undergoing rapid transformation, with consumers increasingly starting their car-buying journey online. To stay ahead, auto dealers must leverage the power of Connected Television (CTV) advertising to reach and engage potential buyers effectively.
In this guide, you'll discover:
Download our guide today to harness the full potential of CTV advertising and drive superior results for your automotive marketing efforts.
Thanks to the increasingly privacy-focused landscape, contextual targeting is making a comeback.
Local advertising is great, but broad geotargeting only gets you so far.
Consumer data is gold, especially when it allows marketers to identify new audiences with similar attributes to their best customers. This is the power of look-alike modeling.
Remember Saturday mornings as a kid, when the whole family would gather around the TV? Dad with his coffee, mom folding laundry, everyone half-watching whatever was on, until the commercials came on..