Over-the-top (OTT) media delivery has changed the way we watch television — and in the process, it’s revolutionized advertising.
Navigate the 2024 political advertising surge with effective strategies to maintain your brand’s visibility and impact.
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Navigate the 2024 political advertising surge with effective strategies to maintain your brand’s visibility and impact.
As the 2024 election approaches, the advertising landscape is set to experience unprecedented disruption. Political ad spending is predicted to increase by 30% over the 2020 election, reaching $12.3 billion. This surge will create intense competition for ad space, driving up costs and impacting non-political advertisers across all media platforms.
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Download our guide today to equip your brand with the strategies needed to navigate the 2024 political season effectively and ensure your advertising campaigns remain impactful.
Over-the-top (OTT) media delivery has changed the way we watch television — and in the process, it’s revolutionized advertising.
Performance advertising describes tactics that are designed to achieve measurable business results. Lead generation, online sales, and foot traffic are all potential outcomes that can be prioritized..
One of the biggest differences between traditional TV advertising and delivering ads to connected TV (CTV) devices is that the latter can be measured with precision.
Ad tech runs on data. But not all data is collected and shared in the same way. Cue in first-party vs. second-party vs. third-party data. Any marketer with their ear to the ground knows that an..