Check Out Our 15 Questions to Ask Your CTV Ad Partner
Discover the essentials of Connected TV technology, its benefits, and impact on advertising.
Ad tech runs on data. But not all data is collected and shared in the same way. Cue in first-party vs. second-party vs. third-party data. Any marketer with their ear to the ground knows that an..
“Streaming TV advertising is growing quickly and off to a strong start.” That was Amazon CEO Andy Jassy’s observation in April, three months after introducing advertising to live sports and original..
The term connected TV (CTV) platform means different things to different people.
The shift from traditional television to streaming forever changed how media is consumed and distributed. An activity that once necessitated a fixed broadcast schedule and an expensive cable bill..
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