The State of CTV Advertising in 2025

As agencies increasingly recognize the importance of Connected TV (CTV), understanding how to leverage the platform effectively becomes crucial for...

In the latest episode of the Strategus Fireside Chat series, we had the privilege of sitting down with Dennis Sternitzky, President and CEO of Rigel...

In our inaugural episode of the Strategus Fireside Chat series, we had the pleasure of sitting down with Jacqueline Tobacco, the Political Creative...

As Connected TV (CTV) continues to revolutionize the digital advertising landscape, marketers are increasingly recognizing the importance of crafting...

Connected TV (CTV) continues to gain market share, reshaping the way viewers consume content and challenging the traditional linear television model....

Between the actors’ and writers’ strikes, the expansion of ad-supported services, and the adoption of live sports by streaming giants — 2023 was a...

Live sports streaming has taken the CTV world by storm, accounting for 30% of all CTV streaming. There's no better time than now to delve into the...

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz welcomes Todd Porch to discuss how Strategus helps advertisers with Over-The-Top...

Join us for a discussion on ways our clients can activate and utilize their first-party data in an ever-changing CTV landscape.