Advertising efforts need to be tied to results. Insight into the entire buyer’s journey is essential to quantify ROI — from first ad exposure through purchase, plus every step along the way. At Strategus, we combine the most advanced attribution suite out there with a custom approach based on your goals.
CTV attribution
Track Every Touchpoint From Ad Exposure to Action
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The Largest CTV Attribution Suite In the Industry
At Strategus, we offer the largest suite of customizable attribution solutions in the industry and it’s continuously growing. You get to pick and choose which touchpoints make the most sense for your customer journey with a tailored framework.
After-Ad
Influence
Measure your CTV campaign’s impact on your target audience’s online browsing behavior - such as researching your products and services - via the URLs and keywords on websites visited immediately after ad exposure.
Brand
Lift
Gain insight into how your campaign has driven awareness, favorability and opinions about your brand or company.
Post-View
Website Visitation
Track the number of viewers compelled enough by your campaign to visit your website after first seeing your CTV ad.
Foot
Traffic
Via Smartphone GPS latitude and longitude data, measure the number of viewers who visit brick-and-mortar locations after viewing your ad.
Online
Purchases
Identify customers who made purchases from your online store following an ad exposure.
First-Party
Data Matching
By matching your own proprietary first- party/CRM data against our ad exposure files, understand how many new customers were exposed to one or more of your CTV ad impressions. Go further by measuring the literal dollar value of each new customer.
Consumer Packaged Goods (CPG) Sales
Leverage SKU-level purchase data to tie online ad impressions to offline purchase behavior, specifically for consumer packaged goods that are often bought in physical retail stores.
Revenue
Pixel
Implement a revenue tracking pixel to pass back the exact revenue associated with each online purchase generated by your ad campaign.
Search and
Social Impact
Link conversions ultimately occurring from Google Paid Search, Facebook Ads and any other medium with a UTM parameter (TikTok, Snap, Instagram, Email, etc) against those who were first exposed to your CTV ad to measure the lift & improvement CTV advertising has on your Search & Social campaigns.
Eliminate the Guesswork With Multi-Touch Attribution
Stop throwing darts in the dark. You need advanced, multi-touch attribution that shows how your ads influence viewers — across every device and touchpoint.
Rely on Strategus for the granular reporting needed to clearly identify marketing-influenced leads and your optimize campaigns based on every touchpoint.
Go beyond last-click vanity. Get the full picture today by talking to our experts.
