15 Questions to Ask Your CTV Ad Partner

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What is Retail Media?

Turn Real Shopping Behavior Into Targeted Advertising

This powerful data and measurement tool helps you reach consumers based on their actual shopping behavior—both in-store and online. This data is sourced from loyalty programs and purchase transactions, giving you a deterministic, future-proof way to connect with your target audience.

With frequent updates from most retailers (weekly or quarterly), this ensures that your campaigns remain fresh, relevant, and impactful.
BUILT FROM
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Schedule an Education Session with a Retail Media Expert

Retail Media + CTV is the hottest topic in advertising — but beyond the buzz, we’re peeling back the curtain. What’s the data? How does sales attribution really work? What insights are we actually seeing in the wild? Schedule a 20 minute session with us to learn the truth.

Our Retail Data Partners

We partner with the biggest names in retail to drive campaign performance with granular insight.

strategus retail data partners
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Retail Data Targeting Tactics:
Can I Really Track Sales?

Retail data is deterministic and based on persistent and reliable identifiers — making it a more precise source for targeting than third-party cookies. This allows for more advanced tactics than broad demographics or geofencing.

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Amazon
Data Targeting

Tap into Amazon’s vast audience data—spanning eCommerce platforms like Whole Foods, Kindle, and streaming services like Prime Video and Fire TV. Leverage retail data to reach highly specific audiences based on their actual shopping and browsing behaviors.

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Re-Engage
Lapsed Customers

Bring back previous buyers by delivering personalized and timely offers. Retail data
makes it possible to reach customers who
haven’t purchased in a while and remind
them why your brand is the right choice.

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Competitively
Conquest

Target consumers who have recently purchased from a competitor. Use retail data to reach those who have chosen a rival brand and showcase why your product or service is the better fit.

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Reach New
Buyers

Expand your customer base by identifying and engaging consumers who have shown recent interest in similar products but haven’t yet purchased. Retail data allows you to connect
with potential buyers at the right moment.

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Reach Category
Buyers

Target consumers actively browsing within your product category. Whether they’re researching online or shopping in-store, retail data enables
you to stay top of mind with engaged buyers.

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Target Private
Label Purchasers

Pinpoint shoppers who prefer store-brand alternatives to your product. Retail data helps
you reach these budget-conscious consumers
and demonstrate why your brand offers
superior quality and value.

CASE STUDIES

Real Results:
Real Campaigns

See how brands utilized retail data to drive measurable results
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National Nut Brand Achieves 5x RoAS Through CPG Attribution

Read Full Case Study
66,693 Direct Purchases
$6.3M Estimated Total Revenue
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A CPG Coffee Brand Re-Engaged Lapsed Customers with CTV

Read Full Case Study
3.8x Return on Ad Spend (RoAS)
$38k Revenue Generated

Ready to Hear the Truth About Retail Media?

Schedule your 20 minute session with one of our experts today to learn the real world applications of this hyped up buzzword.