Don’t let poor data hold your connected TV strategy back.
With Strategus’s deep retail media integrations, agencies
and brands can reach viewers actively looking for their products
on the living room television — and then track the complete customer journey across online and offline touchpoints.
Retail Media for CTV
Zero In On Buyers Using Valuable
Shopper Data
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Turn Real Shopping Behavior Into Smarter Advertising
With frequent updates from most retailers (weekly or quarterly), Verified Retail Data ensures that your campaigns remain fresh, relevant, and impactful.




We provide a single retail media access point,
representing where reach 98% of U.S. shoppers.
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Our Retail Data Partners
We partner with the biggest names in retail to drive campaign performance with granular insight.
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Retail Data Targeting Tactics From Strategus
Retail data is deterministic and based on persistent and reliable identifiers — making it a more precise source for targeting than third-party cookies. This allows for more advanced tactics than broad demographics or geofencing.

Amazon
Data Targeting
Tap into Amazon’s vast audience data—spanning eCommerce platforms like Whole Foods, Kindle, and streaming services like Prime Video and Fire TV. Leverage retail data to reach highly specific audiences based on their actual shopping and browsing behaviors.
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Re-Engage
Lapsed Customers
Bring back previous buyers by delivering personalized and timely offers. Retail data
makes it possible to reach customers who
haven’t purchased in a while and remind
them why your brand is the right choice.
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Competitively
Conquest
Target consumers who have recently purchased from a competitor. Use retail data to reach those who have chosen a rival brand and showcase why your product or service is the better fit.
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Reach New
Buyers
Expand your customer base by identifying and engaging consumers who have shown recent interest in similar products but haven’t yet purchased. Retail data allows you to connect
with potential buyers at the right moment.
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Reach Category
Buyers
Target consumers actively browsing within your product category. Whether they’re researching online or shopping in-store, retail data enables
you to stay top of mind with engaged buyers.
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Target Private
Label Purchasers
Pinpoint shoppers who prefer store-brand alternatives to your product. Retail data helps
you reach these budget-conscious consumers
and demonstrate why your brand offers
superior quality and value.
Ready to put retail data to work for your brand?
The Promise of Retail
Media Across Industries
CPG
Whether you’re selling kombucha to health nuts or frozen meals to busy families, retail media is the answer. With Strategus, brands can segment their audience with precision and then use SKU-level purchase data to tie CTV ad impressions to in-store purchases.
Automotive
Reach soon-to-be car buyers based on recent searches for vehicles, purchases of auto parts, or visits to dealership websites. Retail data empowers automotive brands to focus their CTV campaigns on consumers actively searching for new cars or related services.
Education
Connect with people who’ve purchased courses on professional development or books related to a specialized subject. This works great for universities and learning platforms seeking potential students.
Home Services
Engage homeowners who have recently purchased home improvement tools, appliances, or furniture. Use retail data to promote renovation services, smart home devices, or related products to an audience actively investing in their homes.
Real Estate
Target prospective home buyers or renters based on recent real estate searches and purchases related to moving, such as home décor, storage solutions, or mortgage services. Retail data helps you reach people at critical decision-making moments.
Travel & Tourism
Build an audience of frequent travelers by finding consumers who’ve recently purchased luggage, travel-sized toiletries, or vacation gear. From there, deliver highly personalized CTV ads promoting your travel brand.
Retail Data in Action:
Proven Success Stories
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National Nut Brand Achieves 5x RoAS Through CPG Attribution
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A CPG Coffee Brand Re-Engaged Lapsed Customers with CTV
Read Full Case Study
Build Custom Audiences By Mixing Data Sources
At Strategus, we offer the flexibility to combine our ecosystem of 200 data partners with your own first-party insight. By strategically blending distinct sources, brands and agencies are able to create personalized campaigns that engage their audience at peak buying moments.
First-Party Data
Second-Party Data
(this is where retail data falls)Third-Party Data
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Start Turning Retail Data Into CTV Results
But that’s not all. We also offer the customizable targeting and attribution solution required to fully realize the promise of retail media on CTV.
Take CTV strategy to new heights. Contact us today.