15 Questions to Ask Your CTV Ad Partner

25194164105 159743919891 164947799710 170424822844
retail data sources shopping cart
What is Verified Retail Data?

Turn Real Shopping Behavior Into Smarter Advertising

Verified Retail Data is a powerful tool that helps you reach consumers based on their actual shopping behavior—both in-store and online. This data is sourced from loyalty programs and purchase transactions, giving you a deterministic, future-proof way to connect with your target audience.

With frequent updates from most retailers (weekly or quarterly), Verified Retail Data ensures that your campaigns remain fresh, relevant, and impactful.
BUILT FROM
green check
green check
green check
green check
united states retail data

Our Retail Data Partners

We partner with the biggest names in retail to drive campaign performance with granular insight.

strategus retail data partners
woman shopping in grocery store

Retail Data Targeting Tactics From Strategus

Retail data is deterministic and based on persistent and reliable identifiers — making it a more precise source for targeting than third-party cookies. This allows for more advanced tactics than broad demographics or geofencing.

icon-1

Amazon
Data Targeting

Tap into Amazon’s vast audience data—spanning eCommerce platforms like Whole Foods, Kindle, and streaming services like Prime Video and Fire TV. Leverage retail data to reach highly specific audiences based on their actual shopping and browsing behaviors.

icon (2)

Re-Engage
Lapsed Customers

Bring back previous buyers by delivering personalized and timely offers. Retail data
makes it possible to reach customers who
haven’t purchased in a while and remind
them why your brand is the right choice.

icon (3)

Competitively
Conquest

Target consumers who have recently purchased from a competitor. Use retail data to reach those who have chosen a rival brand and showcase why your product or service is the better fit.

icon (4)

Reach New
Buyers

Expand your customer base by identifying and engaging consumers who have shown recent interest in similar products but haven’t yet purchased. Retail data allows you to connect
with potential buyers at the right moment.

icon (5)

Reach Category
Buyers

Target consumers actively browsing within your product category. Whether they’re researching online or shopping in-store, retail data enables
you to stay top of mind with engaged buyers.

icon (6)

Target Private
Label Purchasers

Pinpoint shoppers who prefer store-brand alternatives to your product. Retail data helps
you reach these budget-conscious consumers
and demonstrate why your brand offers
superior quality and value.

The Promise of Retail
Media Across Industries

While retail data is a natural fit for consumer packaged goods (CPG), its value extends beyond that.

CPG

Whether you’re selling kombucha to health nuts or frozen meals to busy families, retail media is the answer. With Strategus, brands can segment their audience with precision and then use SKU-level purchase data to tie CTV ad impressions to in-store purchases.

Automotive

Reach soon-to-be car buyers based on recent searches for vehicles, purchases of auto parts, or visits to dealership websites. Retail data empowers automotive brands to focus their CTV campaigns on consumers actively searching for new cars or related services.

Education

Connect with people who’ve purchased courses on professional development or books related to a specialized subject. This works great for universities and learning platforms seeking potential students.

Home Services

Engage homeowners who have recently purchased home improvement tools, appliances, or furniture. Use retail data to promote renovation services, smart home devices, or related products to an audience actively investing in their homes.

Real Estate

Target prospective home buyers or renters based on recent real estate searches and purchases related to moving, such as home décor, storage solutions, or mortgage services. Retail data helps you reach people at critical decision-making moments.

Travel & Tourism

Build an audience of frequent travelers by finding consumers who’ve recently purchased luggage, travel-sized toiletries, or vacation gear. From there, deliver highly personalized CTV ads promoting your travel brand.

CASE STUDIES

Retail Data in Action:
Proven Success Stories

See how brands leveraged retail data to drive measurable results
woman pulling bag of nuts off of grocery store shelf

National Nut Brand Achieves 5x RoAS Through CPG Attribution

Read Full Case Study
66,693 Direct Purchases
$6.3M Estimated Total Revenue
cups of coffee

A CPG Coffee Brand Re-Engaged Lapsed Customers with CTV

Read Full Case Study
3.8x Return on Ad Spend (RoAS)
$38k Revenue Generated
click data shopping

Build Custom Audiences By Mixing Data Sources

Retail data is sourced directly from the buyers that you’re trying to reach — making it some of the most valuable insight out there. But that doesn’t make it the be-all end-all. 

At Strategus, we offer the flexibility to combine our ecosystem of 200 data partners with your own first-party insight. By strategically blending distinct sources, brands and agencies are able to create personalized campaigns that engage their audience at peak buying moments.

First-Party Data

Information collected directly from customers through forms, transactions, and other direct interactions.
Learn More

Second-Party Data

(this is where retail data falls)
Data that’s shared between two businesses through a partnership, acquisition, co-branding, etc.

Third-Party Data

Data aggregated and sold by external companies or data providers without a direct link to your business.
Learn More
couple shopping in grocery store

Start Turning Retail Data Into CTV Results

Retail media paves the way to better advertising results. Which is why at Strategus, we partner with a wide range of retailers to power data-driven CTV campaigns.

But that’s not all. We also offer the customizable targeting and attribution solution required  to fully realize the promise of retail media on CTV. 

Take CTV strategy to new heights. Contact us today.
Talk to an Expert

Talk to an Expert