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The data-rich world of CTV lets advertisers pinpoint buyers like never before. Why settle for basic demographic and geographic targeting? With Strategus, you can specify who sees your ads based on personal interests, browsing activity, lifestyle choices, and more.
CTV Audience Targeting
Reach the Right Viewers and Say Goodbye to Ad Waste
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Custom CTV
Targeting Solutions
With Strategus, advertisers have the flexibility to build custom audiences based on a mix of tactics such as retargeting website visitors, modeling lookalike audiences from CRM data, finding in-market buyers that match specific demographics, and more.
Beyond standard income and location targeting, we can track down your audience based on leisure activities, dietary preferences, the list goes on.
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Website Retargeting
Re-engage warm leads on the big screen and lure online shopper back to their abandoned carts. This keeps your brand top of mind after leads step away from the computer.
First-Party Data
Leverage customer data from your CRM to deliver personalized CTV ads directly to your contacts’ living rooms.
Look-Alike-Modeling
Expand your reach by building custom lookalike audiences. This powerful tactic is our second-best performer for driving results.
ACR Data Targeting
Reach specific households based on their TV viewing habits and interests for precise audience alignment. This could mean showing an ad for a Lexus convertible on its way to a golf course to a viewer who regularly watches live golf.
Location-Based Retargeting
Reconnect with users who‘ve visited your stores — or conquest foot traffic from competitor locations. Both are powerful tactics to translate physical touchpoints into digital engagement.
Smart Audience Contextual
Reach consumers actively researching your services by targeting viewers based on the websites they’ve been visiting and keywords they’ve been typing into Google.
Amazon Data Targeting
Leverage Amazon purchase data to reach consumers actively shopping for products related to your campaign. For instance, a person who often purchases gluten-free products may see a commercial for a local health store.
Linear TV Extension
Bridge the gap between your linear TV campaigns and CTV by targeting households exposed to your TV ads for increased reach and frequency. A combination of both mediums ensures that your efforts aren’t siloed.
Best Practices for Targeting on Connected TV
There’s no one-size-fits-all approach to CTV targeting. But there are a few techniques for ensuring that your campaign goals, strategy, and audience are aligned in a way that drives purchases.
Powerful CTV Targeting. Measurable Results.
Tired of wasting impressions and delivering broad messages? Rely on our data-driven approach and custom targeting solutions to reach the right people, at the right time, with the right message.
At Strategus, we go beyond basic demographics to pinpoint exactly who sees your ad — ensuring that every impression drives engagement and action. Our in-house team combined data from tech partners across the ecosystem with expertise from executing 60,000+ CTV campaigns to craft compelling targeting strategies based on your goals.
It’s simple. We don’t just deliver ads, we deliver results.
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