A deep dive into the ins and outs of advertising on FAST channels written by Mike Shields and Alan Wolk, featuring Strategus co-founder Joel Cox
What's Next in OTT/CTV Advertising!
In the latest TVREV Report, Strategus co-founder Joel Cox shares his experience in the free ad-supported streaming (FAST) ecosystem and the challenges facing ad buyers and sellers.
-
Why FASTs are on track to surpass broadcast and cable for ad spending
-
How contextual advertising might be the solution for the challenges of streaming advertising
-
Why transparency and marketing frequency have become issues and what the industry is doing to solve them
-
The opportunities FASTs present for DTC brands
-
The benefits of programmatic ad buying and how they work
-
Industry predictions and projections
“We still see most brands talking a big game with data and targeting, and then leaning on the metrics they know when buying CTV. It’s not nearly as precise or measurable as it could be at this stage. That’s not to say that we’re not seeing great success for the DTC brands that are experimenting. It’s just very early in the market’s evolution.” — Joel Cox
To download the report, click here.
.svg){kind=small}
Andy Dixon
