2022 Cynopsis Rising Star Honeree | Steven Cohen

Rachel Dillon, EVP of Sales and Marketing at Strategus talks about the latest trends in CTV and how its impact will define advertising through 2023.

This article from The Current covers the watershed moment happening with TV ad budgets.

Strategus is enabling the use of data from retail media networks to target connected TV ad campaigns.

Joel Cox recalls when, during must-see TV on Thursday nights on NBC, viewers would only watch ads from major brands like Ford, Coca-Cola, and Folgers...

By AdExchanger guest columnist Joel Cox, co-founder and SVP of strategy and innovation at Strategus

There’s a lot happening in the connected TV (CTV) and over-the-top (OTT) advertising space, from innovations to acquisitions.

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.

People who watch the Discovery Channel, the Food Network, HGTV, Animal Planet, or a variety of other channels and streaming services may remember...

Strategus delivers audience-targeted ads on Internet-connected devices, instantly. The team at Strategus pioneered programmatic placement of...