What's Next in OTT/CTV Advertising!
On the latest episode of Business Ninjas from WriteForMe, Ben Stecker, Political Sales Director at Strategus joins the podcast to discuss the data-driven opportunities of streaming for programmatic CTV advertising.
Leveraging programmatic technology lets you enhance audience reach and frequency by setting how often an ad is served, the specific time of day, and which devices to target within each household.
Strategus revolutionized the advertising industry by running the first-ever programmatic OTT/CTV campaign in 2015, and as an innovation leader, we continue to advance campaign optimization, targeting, reporting, and analysis.
The Strategus platform delivers audience-centric campaigns to CTVs and other streaming devices by leveraging premium data partnerships, curated publisher deals, and custom audience targeting techniques.
Click here to learn more about this developing industry and its digital capabilities.
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Andy Dixon
