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In the News
OCTOBER 22ND, 2024
REPORT: Retail Media On CTV 2024
JUNE 4TH, 2024
Driving Automotive Sales with Precision: Strategus and Experian Automotive Case Study
MAY 29TH, 2024
The Ad Market Is Not Ready for the Imminent Streaming Sports Boom
MAY 17TH, 2024
Roku–MLB partnership marks a first for live sports on FAST platforms
MAY 1ST, 2024
Doubt Netflix at your own peril
AUGUST 1ST, 2023
Four Ways The WGA And SAG-AFTRA Strikes Will Affect Media Buyers
July 4th, 2023
How To Make the Most Of OTT/CTV Advertising With Todd Porch
April 25th, 2023
Strategus Measures Impact of CTV on Social Media Conversion
JANUARY 26th, 2023
Streaming bundles are getting craftier as services multiply
January 26th, 2023
Everything You Need to Know About the Google Antitrust Lawsuit
December 19th, 2022
The Pioneers in Next-Level Data-Driven Advertising
December 29, 2022
MarTech Interview with Rachel Dillon, EVP Sales and Marketing at Strategus
DECEMBER 8th, 2022
‘A tipping-point year’: Why 2022 was pivotal for shifting linear TV dollars
Strategus Brings Retail Media Network Data to Connected TV Ad Campaigns
November 8th, 2022
How CTV is democratizing TV for DTC brands
SEPTEMBER 1ST, 2022
Why Churn Still Matters In The Age Of AVOD
June 29th, 2022
What Marketers Need to Know NOW About CTV
March 22nd, 2022
Televisionation: Strategus’s Cox and Porch Discuss Programmatic Advertising
JANUARY 9th, 2022
How the algorithm killed the jingle
What Marketers Can Learn About CTV for the Midterm Elections — and Their Own Campaigns
March 31st, 2022
Think Churn is Only an Issue for Subscription Video Providers? Think Again.
March 31st, 2022
AW360: Joel Cox and Todd Porch, Strategus
DECEMBER 22nd, 2021
How Digital Marketers can Leverage OTT/CTV Advertising
October 6th, 2023
CTV & OTT Advertising Interview Series
SEPTEMBER 30TH, 2021
You Finished Upfronts. How Well Is Your CTV Strategy Going To Work?
August 30, 2021
Targeted Ads Have Come to Your TV
SEPTEMBER 2nd, 2021
It’s not a coincidence – Those are targeted ads on your TV
September 20th, 2021