15 Questions to Ask Your CTV Ad Partner

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Online video ads (OLV) combine the multisensory impact of CTV with the clickable power of online advertising. Whether it’s on YouTube, a news site, or a favorite app, this format engages viewers with attention-grabbing ads that can drive awareness and conversions.

Why Use Online Video Advertising?

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Engage Audiences on the Biggest Screen in the House...

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Then Re-Engage in a Clickable Environment.

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Why Combine Online Video With CTV?

Elevate your CTV campaigns by re-engaging viewers on every channel and screen — including when they’re watching video on their phones during 
a lunch break. Combining CTV with online video creates a 360° strategy, reinforcing your message on YouTube and other sites. In addition to driving better campaign results, this holistic approach that we offer at Strategus makes it easy to monitor performance across every touchpoint and optimize accordingly.

Benefits of Online Video Advertising
From Strategus

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Unmatched Flexibility

Customize your campaigns to target specific audience segments, and adjust your approach based on real-time data. We’ll partner with you to deliver strategic campaigns that can be changed on a dime.
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Omnichannel Impact

Seamlessly integrate online video ads with CTV and other programmatic channels, delivering a consistent, impactful message across every screen — whether it’s on a TV, tablet, desktop, or mobile device.
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Comprehensive Reporting

With our industry-leading attribution tools and real-time reporting dashboard, you’ll gain insight into exactly how your online video ads drive business results by matching views to purchases.
WHY STRATEGUS

Integrate Online Video Advertising Into CTV-First Campaigns 

At Strategus, we start with the most important screen in the house — the living room TV — reaching engaged viewers with high-impact ads that they’ll remember. From there, we re-engage the same viewers across programmatic channels to deliver a unified experience that drives action. 
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Simplify Your Video Advertising With 
a Single Partner

Ready to reach your audience everywhere they watch video content? We make it easy and effective. 

At Strategus, online video advertising isn’t just an add-on — it’s
an integral part of your CTV strategy. We use programmatic channels like online video, display, streaming audio, and more to extend your reach and drive better results while staying in control with real-time optimization.

As your one-stop shop for full-funnel ad campaigns, we help you connect with your target audience across the web's top video platforms and achieve your marketing goals. Get started today.
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Our Full-Funnel Approach Drives a 200%+ Increase in Conversions

Click through to explore the full range of programmatic channels your campaign can run on with Strategus—seamlessly managed in one place.
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