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Video games account for a massive amount of screen time, but advertiser adoption lags behind. At Strategus, we offer in-game ad placement as a way to reach this audience via short videos or intrinsic ads woven into game play. When combined with CTV advertising, this engages users across devices with memorable experiences.
programmatic In-Game Advertising
Put Your Brand
In The Game with Programmatic Ads
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Benefits of In-Game
Advertising From Strategus
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Become Part of the Game
In-game advertising goes beyond static banner ads. By partnering with Strategus, marketers can seamlessly integrate their brand into the gaming experience, creating authentic and memorable interactions that drive brand recall.
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Boost Incremental Reach
Connect with a coveted audience that’s difficult to find. In-game advertising provides access to exclusive gaming inventory and can be used either as a standalone tactic or integrated into existing CTV campaigns to amplify your message.
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Achieve New Levels of Engagement
Create more meaningful connections. Whether it's through rewarded videos that incentivise users with in-game rewards or immersive ads, in-game advertising enhances the gaming experience while promoting your brand.
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Reengage Buyers on Personal Devices
Deliver a consistent experience across touchpoints. With Strategus, advertisers can initially engage buyers on the big-screen TV and then reconnect with the same viewers when they’re immersed in their favorite game.
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DID YOU KNOW?
16%
of Americans’ Total Screen Time Occurs While Gaming.
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Reach the Right Gamers at the Right Time
Ready to level up your advertising strategy?
With Strategus, agencies and brands can reach highly engaged gamers across mobile, PC, and gaming metaverses. These rich and immersive ad formats complement the game play — resulting in a more positive experience that drives brand affinity.
Contact us today to find out how in-game advertising can help achieve your marketing goals.
Our Full-Funnel Approach Drives a 200%+ Increase in Conversions
Click through to explore the full range of programmatic channels your campaign can run on with Strategus—seamlessly managed in one place.
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Connected TV
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GUIDE: The Complete Guide to CTV Retargeting
Your CTV ad strategy works best when reinforced across multiple touchpoints. With data-rich targeting, you can re-engage viewers across channels, including display and online video, to drive higher conversions and revenue.
Get the Complete Guide to CTV Retargeting and learn how to make every impression count.
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