Modern legal marketing is all about being in the right place at the right time. That’s why Strategus goes beyond just putting your firm on a TV screen. We find the niche audiences most likely to convert — be they personal injury intenders or estate planning prospects — and re-engage those viewers across devices in a way that traditional TV ads can’t replicate.
Trusted By Law Firms Throughout the U.S.
CTV Benefits for Law Firms
Pinpoint Your Audience
Go beyond standard demographics like location and income to find your audience based on search behavior, recent visits to auto repair shops, and more.
Retarget Across Devices
Create awareness about your law firm on the living room TV and then drive conversions by re-engaging those viewers with online video ads, display ads, and other tactics.
Measure Success
Use first-party data to understand how your campaigns contributed to measurable results like phone calls and website traffic.
Strategus is a pioneer in developing and delivering programmatic Connected TV…Strategus [has] been a strategic partner for us. We’ve been successful in our Strategus-led campaigns and we plan many more.”
Mark Hackard
Marketing Director
Hackard Law
Injury Location Modeling
Using location data to identify individuals who are likely in need of personal injury legal services, we then expose them to your law firm on the living room TV.
Customized Attribution
Our law marketing team will customize attribution to your goals to quantify the cost-per-lead or cost-per-case ROI of your campaigns
Real-Time Reporting
You’ll get 24/7 insight into ad performance using our reporting dashboard combined with suggestions from our team to optimize campaigns based on real-time data.
Advanced Capabilities for Law Firms
Identify Prospects in Need of Your Law Firm’s Services
In addition to using your first-party data to design targeted campaigns, we use our ecosystem of 200 data partners to achieve precision targeting at scale. Layering several sources allows us to find the perfect audience for any goal you may have — whether customizing your audience based on recent auto collisions, urgent care visits, or occupation type.
Join Other Law Firms Making the Switch to CTV
Hackard
Law
10X
Return on Investment
Personal Injury Law Firm
250%
Web Visitor Increase
Future-Proof Your Legal Marketing
Forget scattershot tactics. Today's legal landscape demands pinpoint accuracy.
At Strategus, we craft hyper-targeted CTV campaigns that attract your ideal clients, from personal injury seekers to estate planning prospects and every other specialization in between.
What does that mean for your firm? No more wasted ad spend, just measurable results and high-quality leads that convert.