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Money talks, but branding builds trust. That’s why financial institutions have always relied on TV advertising to connect with customers. And with connected TV (CTV) advertising from Strategus, financial services organizations can go beyond just awareness with sophisticated targeting and conversion-focused marketing tactics.
Finance and Banking CTV Advertising
Combine Big-Screen Impact With Data-Driven Precision
Trusted by Leading Financial Brands
Custom Targeting
Searching for home loan applicants? No problem. Small businesses? You got it. We layer multiple data sources to build your audience, pinpointing viewers like never before.
Customized Attribution
Our financial services advertising team will tailor an attribution strategy to your goals to track tangible results like website visits, branch visits, and loan applications.
24/7 Reporting
You’ll get 24/7 insight into ad performance using our reporting dashboard combined with suggestions from our team to optimize campaigns based on real-time data.
Advanced Capabilities for Financial Services
Identify Prospects in Need of Your Financial Services
In addition to using the Claritas syndicated audiences to build your audiences based on household income, we use our ecosystem of 200 data partners and your first-party data to achieve precision targeting at scale. Layering several sources allows us to find the perfect audience for any goal you may have.
Future-Proof Your Financial Marketing
Ditch the spray-and-pray approach. Today's financial landscape demands pinpoint accuracy and a comprehensive strategy.
At Strategus, we craft hyper-targeted CTV campaigns that attract your ideal customers — whether those are people refinancing their homes or financial elites in the market for a new credit card. After capturing their attention on the living room TV, we re-engage those viewers with display and streaming audio ads.
The result? No more wasted ad spend, just high-quality leads that convert (backed by measurable results).
