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TV advertising has always been an important touchpoint for auto dealers. But with more consumers cutting the cord each day, connected TV (CTV) has emerged as an essential part of the automotive marketing playbook. Luckily, this opens up capabilities to pinpoint ideal buyers, nurture leads across channels, and dynamically update campaigns as vehicle inventory changes.
Automotive CTV Advertising
Reach In-Market
Car Buyers on the
Living Room TV
Trusted By The Top Auto Brands
Advanced Capabilities
for Automotive Advertising
CTV Cross-Device Retargeting
Using CTV cross-device retargeting, you can reach buyers on the living room TV and then drive conversions across supplementary channels by retargeting with clickable ads.
Customized Attribution
By relying on our attribution solutions customized to your goals, you can illustrate how buyers progress through the conversion funnel by tracking post-ad web visitors, foot traffic, and more.
Dynamic Creative
Promote monthly deals and advertise the current inventory on your lot with dynamic creative that pulls a live feed of what’s available from your website and overlays it onto your evergreen video ads.
24/7 Reporting
Our reporting dashboard provides insight into ad performance across audience segments, geographic regions, and more — giving you the flexibility to optimize campaigns based on real-time data.
We’ll Work With You
to Find the Right Buyers
In addition to using your first-party data to design targeted campaigns, we integrate with over 200 data and tech partners. Layering several data sources allows us to find the perfect audience for any goal you may have — whether segmenting based on lifestyle components, conquesting from competitors, or retargeting cold leads.
our auto-dedicated data sources
Harness Experian's comprehensive automotive data to target and personalize CTV ads based on consumer credit profiles, purchasing power, and vehicle ownership history.
Leverage Edmunds' detailed automotive content and consumer car shopping behaviors to create highly relevant CTV ads for auto-intenders.
Utilize Amazon Garage's unique insights into individual car ownership and interests to tailor CTV advertising for automotive products and services.
Report: State of CTV Advertising in the Automotive Industry
Dive into the complexities auto dealers are encountering in 2024, marketing strategies that overcome these, and recommendations for driving results with high-performance CTV campaigns.
Supercharge Your Automotive Marketing With Strategus
There’s no one-size-fits-all approach to automotive advertising, which is why partnering with Strategus delivers measurable results. Our team of experts takes strategies learned from partnering with countless dealers and designs customized campaigns based on your specific goals. From there, we execute and optimize — so that you can focus on business results.
Find out how you can reach buyers actively searching for cars with multi-touch CTV campaigns.
Contact Us Today →
