Reach high school graduates, professionals seeking career advancement, and parents influencing college choices with Strategus. We’ll work with you to craft multi-screen campaigns that expose prospective students to your brand on the big-screen TV. From there, we’ll re-engage those viewers on laptops, mobile devices, and more to ensure a lasting connection.
Education CTV Advertising
Grow Awareness and Drive Enrollment for Your Institution
Join Education Institutions Like Yours Driving Results
CTV Benefits for Education
Pinpoint Your Audience
Go beyond standard targeting and pinpoint your audience using data insight about educational background, household income, and the viewers’ proximity to campus.
Retarget Across Devices
Grab your audience’s attention in a premium environment and then drive conversions by retargeting viewers with online video ads, display ads, and other tactics.
Measure Success
Use first-party data to understand how your campaigns contributed to measurable results like campus visits, website visits, and online form completions.
It was always hard to track the impact of our ads that ran on ESPN or NBC NightlyNews, Working with Strategus, we’re now able to report data showing how many people saw our spots, how many took the next step and went to our website,and what percentage of those engagements resulted in transactions. This has really helped quantify our ROI.
Brian Bowsher
Associate Athletic Director
University of Washington
Custom Targeting
Trying to reach soon-to-be graduates in your area? No problem. Looking for parents of kids entering pre-K? You got it. We layer multiple data sources to model your ideal student.
CTV Cross-Device Retargeting
Drive website visits, online conversions, and more by retargeting prospective students who’ve seen your commercials with clickable ads on their personal devices.
Customized Attribution
Our education team will customize attribution to your goals, making it easy to match both online and offline conversions back to connected TV (CTV) ad exposure.
Advanced Capabilities for Educational Advertising
Reach the Right Students and Alumni in Your Area
Whether you’re aiming to reengage alumni to boost donations or drive enrollment by reaching new students, our advanced targeting capabilities make it simple.
In addition to using your first-party data to design targeted campaigns, we use our ecosystem of 200 data partners to pinpoint your ideal audience. By layering zip code parameters, age parameters, and lookalike modeling, we find the right viewers for your campaigns.
Education Comes in Many Forms
Universities
Trade School
Preschool
Tutoring
Certificates
Online Programs
Private Schools
Test Prep
Join the Educators Driving Results With CTV
University in Colorado
13,494
Campus Visits
University of Washington
$290k
Revenue Generated
California Trade School
192
Online Applications
Level Up Enrollment With CTV
CTV advertising is revolutionizing education by connecting ideal students with diverse programs on the living room TV. And at Strategus, we take this one step further by re-engaging those viewers on their laptops, smartphones, and tablets.
We handle everything from campaign strategy and execution to measurement and optimization. That means you get to sit back and watch the enrollment numbers grow.
Contact our education team today to future-proof your marketing strategy.