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The programmatic nature of CTV enables marketers to craft personalized campaigns targeting specific buyers. Ad creative plays a major role in getting this right, which is why we provide guidance and referrals to maximize your success.
CTV Creative
Create Relevant Ads and Test for Success
Top Brands Trust Strategus
With Their CTV Campaigns
Creative Partnerships and Expertise
Don’t let the need for robust creative be a barrier to success. We offer strategic guidance and resources, as well as creative partnerships that can be appended to campaigns as needed. While we don’t produce creative, we know what works and have integrations spanning the programmatic ecosystem
Dynamic Creative
Customize existing ads in a snap. With dynamic creative, it’s never been easier to showcase seasonal offers, highlight real-time inventory, and personalize existing assets by overlaying dynamic elements.
Social Video
Partnering with Spaceback, we can create fresh, engaging ads that resonate by repurposing social posts. We bring the authenticity of platforms like Instagram and TikTok to the big screen by converting social videos into high-impact CTV ads.
Variant Testing
Creative innovation should never stop. We’ll work with you to test different ad variations, and CTAs to see what’s resonating — and optimize campaigns in flight based on what the data reveals.
CTV Creative
Best Practices
CTV performance hinges on crafting creative that resonates with viewers and drives action. Here are the CTV creative best practices to drive better results.
Define Your Goals & Audience
Before diving into creative, clearly define your campaign objectives and audience segments.
Ensure Quality Standards
Make sure your logo is prominent, your message is clear, and the screen isn’t cluttered with competing visuals.
Nail the Technical Specs
Align with technical specs for the length (15 or 30 seconds), file format (MP4), and resolution (1080p).
Align Creative to the Medium
When retargeting buyers across non-CTV channels, optimize the creative accordingly by adding clickable elements like buttons.
Personalize to Your Audience
Tailor your ads to each unique segment by using unique visuals and highlighting different products and services.
Prevent Ad Fatigue
Use safeguards to prevent ad fatigue, such as rotating creative variants, capping frequency, and monitoring conversions.
PDF: CTV Creative Ad Specs
Our comprehensive guide provides you with all the information you need to produce high-quality CTV ads. By following these specifications, you can enhance the effectiveness of your campaigns and deliver a seamless viewing experience.
GUIDE: CTV Best Practices
Our guide to CTV best practices details the creative elements, campaign strategies, and optimization tactics that drive results.
Approach Creative Strategically With Strategus as Your Partner
CTV campaigns excel when the ads address specific audience needs. As such, we work with brands to understand their goals, ensuring the creative aligns perfectly with the target viewers.
While many brands lack resources for personalized or seasonal campaigns, we offer creative partnerships to quickly adapt existing video assets or spin up new creative. We’ll guide you through creative best practices and our team of experts will identify a proven formula for success through ongoing campaign optimization.
Still have questions or need a referral? Don’t hesitate to reach out.
