.svg){kind=small}
CPG success is no longer at the whims of in-store browsing. The customer journey often begins at home and online, with television playing a critical role in product discovery. Luckily, CPG brands can meet consumers where they are and attribute connected TV (CTV) ad exposure to real results by partnering with Strategus.
Consumer Packaged Goods CTV Advertising
Drive Sales Beyond the Shelf With CTV Advertising
Join Top CPG Brand Driving Business Results
Custom Targeting
Whether you’re selling kombucha to health nuts or frozen meals to busy families, we’ve got you covered. We’ll layer multiple data sources to model your perfect buyers.
Cross-Device Retargeting
Go beyond brand awareness and drive online conversions by retargeting people who’ve seen your commercials with clickable display ads, streaming audio, and more.
CPG Attribution
Leverage SKU-level purchase data to tie CTV ad impressions to in-store purchases by combining our CPG attribution tool with other touchpoints based on your goals.
Advanced Capabilities for CPG Advertising
Reach the Right Buyers for Your Brand
We combine our ecosystem of 200 data partners with relevant first-party data to put your brand front and center at peak buying moments. This achieves the perfect balance of precision and scale — allowing us to engage unique audience segments by layering lookalike modeling, shopper data, lifestyle triggers, and more.
CPG Takes Many Forms
So We Take a Custom Approach For Every Client.
Food
Beverage
Household Products
Apparel
Cosmetics
Personal Care
Pet Care
Wellness
Transform Your CPG Strategy With Full-Funnel CTV
Marketing efforts shouldn’t just build brand awareness. At the end of the day, the point is to sell products.
That’s why leading CPG brands partner with Strategus to find their ideal customers, nurture brand love across devices, and track the results — no matter where they occur.
Go beyond in-store tactics. Elevate your CPG marketing with Strategus.
