This campaign concentrated on seven specific stores in Ohio, Alabama, Georgia, Indiana, South Carolina, Michigan, Kentucky, and Mississippi each contributing its own marketing budget. Strategus employed a multi-channel approach, leveraging CTV, Online Video, and Display ads to effectively reach the target audience. The ads were strategically aimed at homeowners with a household income of $50k+ and homes valued at $100k or more, specifically those interested in home improvement, with a focus on bathroom remodeling.
Strategus’ proprietary CTV Cross-Device Retargeting strategy was pivotal in the campaign’s success. By serving complementary Display and Online Video ads to viewers who had seen the CTV ads, the campaign maintained engagement and reinforced messaging across multiple touchpoints. This integrated approach ensured that the target audience received consistent and compelling calls to action, driving significant traffic both online and in-store.
The 2-month campaign with Strategus proved highly effective, generating 90,269 website visits and 4,094 in-store visits for the business. This success validated CTV as a valuable medium for the home remodeling company, paving the way for future advertising endeavors.
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