High-Speed Passenger Train Sees 14x RoAS from Six-Week Campaign

A transportation company partnered with Strategus to raise brand awareness and generate ticket sales for their new high-speed passenger train. The brand new intrastate train was coming to the market with very little brand recognition after minimal PR efforts, and Strategus was enlisted to establish the brand and to book tickets for both commuters and travelers alike. The targeting was focused on a few metropolitan areas across the state with affluent family travelers as the main audience. In less than 3 months, this CTV campaign generated almost 8,000 ticket sales resulting in $867,026 in revenue for the transportation company in its first few weeks the train was active.

• Raise Brand Awareness
• Drive Ticket Sales

This campaign leveraged CTV ads with Strategus’ proprietary CTV Cross-Device Retargeting offering to serve clickable display ads following the CTV ads. Geographic targeting focused on just the areas that the passenger train would service with audience targeting split between affluent travelers and family vacationers. There was some first-party data targeting for the transportation company’s CRM as well as site retargeting, but the highest-performing audience was the affluent family travelers. In just the first 6 weeks that the train was running, Strategus generated 7,822 ticket sales that resulted in $867,026 achieving more than 14x return on ad spend (RoAS).