New Credit Union Branch Location Drives $2M in Deposits

A regional credit union launched a new branch in a rural area and sought to increase awareness for the location. To achieve this goal, they opted for a Connected TV (CTV) and display advertising strategy, focusing on promoting a special offer for new customers to drive traffic to the branch.

The objective was to drive awareness for the new branch location and increase deposits from new customers.

The credit union employed a multifaceted approach. Initially, they ran Connected TV (CTV) ads targeted at the desired audience to build awareness. Subsequently, they implemented a retargeting strategy, serving display ads to customers who had previously viewed the CTV ads. Leveraging the Encore display retargeting strategy enabled the credit union to increase message frequency and guide viewers towards taking action on their website. A pixel was placed on the website homepage to measure site traffic attributed to the campaign, while the credit union diligently tracked all new deposits generated.