Programmatic advertising makes it possible to quantify ROI at every touchpoint and continuously optimize campaigns based on real-time data. Media...
6 minutes read
WEBINAR: 2024 CTV State of the Union
Discover the essentials of Connected TV technology, its benefits, and impact on advertising.
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Dive into the latest CTV trends, insights, and best practices through our expertly curated blog articles.
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Featured Article
A few years ago, Netflix was the ad-free paradise we all turned to for uninterrupted binge-watching. But today, keeping up with every streaming...
Programmatic advertising makes it possible to quantify ROI at every touchpoint and continuously optimize campaigns based on real-time data. Media...
6 minutes read
Reach and frequency — two words every advertiser has heard, and likely overheard, throughout their career. And still, there is likely some...
8 minutes read
The future of television is here, and it’s connected. Connected TV (CTV) to be precise. Viewers have cut the cord in droves, premium content has...