Boasting over 2 billion monthly active users in the second quarter of 2017, Facebook is the most popular social network worldwide and offers one of the largest groups of potential clients the world has ever known. Unlike traditional media, such as print and television, offers advertisers access to specific target demographics which fit their ideal customer profile.
Facebook has developed astonishing demographic details on their users which allows savvy advertisers to target people according to age range, zip code, gender, sexual orientation, type of work, and even hobby. As a potential advertiser, these demographics ensure that you can present your product or service to the people interested in your message, the people you need in front of you. Rather than a shotgun approach to marketing, Facebook allows organizations to target customers with a laser-like sniper approach.
Like any successful marketing campaign, achieving the desired results from advertising on Facebook takes careful planning. A successful campaign first must determine what is the actual goal. Is the goal to generate new sales leads for your organization, create direct sales for your online store, or to gain a following for your blog?
Whatever your goal is will determine how you will present your organization. For instance, if your goal is to gather a following for your blog, providing relevant content with a link to your page will drive interested people, your best prospects, to your page. Providing relevant and interesting content for free to your Facebook followers will leave them wanting more, which is the goal!
Whatever your goal is will determine how you will present your organization. For example, if your goal is to gather an audience for your blog, providing relevant content with a link to your page will drive interested people, your best prospects, to your page. Providing reviews and updates on products and services helps to generate traffic to your e-commerce site, from people who are your best prospects.
While Facebook provides new advertisers with loads of support, and knowledge, it is imperative that you have a well thought out plan in place before jumping in the water. Whether it is a blog or an e-commerce site, having a professionally designed place for them to land is crucial to the success of your campaign.
With over 2 billion users and growing, Facebook is a goldmine when handled properly. For more information on how to How to Effectively Leverage Facebook Advertising as well as learn what’s next in data-driven advertising contact us today.
Andy Dixon
