Resources

Ad tech runs on data. But not all data is collected and shared in the same way. Cue in first-party vs. second-party vs....

“Streaming TV advertising is growing quickly and off to a strong start.”

That wasAmazon CEO Andy Jassy’s observation...

The term connected TV (CTV) platform means different things to different people. 

The shift from traditional television to streaming forever changed how media is consumed and distributed. An activity...

In the 17 years since Netflix launched its streaming service, over-the-top (OTT) media has become the primary way that...

Local TV advertising combines the big-screen impact of television with the efficiency of location-based marketing. It...

Here’s an exercise: Try to count the number of ways you consume TV each day. I’ll go first.

I start my morning with...

Connected TV (CTV) advertising describes the ads served to viewers tuning into streaming content on internet-connected...

In the decade and a half since Netflix popularized over-the-top (OTT) video consumption, streaming has become...

TV advertising has changed. Because today’s viewers spend most of their time on streaming platforms like Amazon Prime,...

We really can’t say we’re in the dawn of a new era in marketing without acknowledging the barrage of new trends and...

Google has been under ongoing regulatory scrutiny for antitrust concerns — including an upcoming lawsuit by the...

Connected TV (CTV) is the fastest-growing ad channel in U.S., predicted to account for $42.4 billion in ad spend by 2027

Who will be the winner with Amazon, Netflix, Google, Apple, and Disney battling for CTV supremacy?

Just a few years...

In the early days of TV, ads were placed based on the programs they supported. This means that every household tuning...

In the 17 years since Netflix launched its streaming service, over-the-top (OTT) media has become standard. What...

Before ad exchanges, media inventory was exclusively purchased through direct negotiations with publishers. This worked...

Unlike traditional broadcast television, connected TV (CTV) ads are delivered over the internet. This makes them more...

Car buying has changed. Unpredictable inventory, inflation, and post-COVID consumer behaviors are just a few of the...

What do you get when you mix traditional pay TV with digital delivery to connected TV (CTV) devices? Virtual...