62 min read
First-Party Data vs. Third-Party Data in CTV Advertising
Ad tech runs on data. But not all data is collected and shared in the same way. Cue in first-party vs. second-party vs....
Aug 28, 2024by Traci Ruether
Ad tech runs on data. But not all data is collected and shared in the same way. Cue in first-party vs. second-party vs....
Aug 19, 2024by Rachel Dillon
“Streaming TV advertising is growing quickly and off to a strong start.”
That wasAmazon CEO Andy Jassy’s observation...
Aug 16, 2024by Traci Ruether
The term connected TV (CTV) platform means different things to different people.
Depending on who you’re talking to,...Aug 2, 2024by Traci Ruether
The shift from traditional television to streaming forever changed how media is consumed and distributed. An activity...
Jul 31, 2024by Traci Ruether
In the 17 years since Netflix launched its streaming service, over-the-top (OTT) media has become the primary way that...
Jun 24, 2024by Traci Ruether
Local TV advertising combines the big-screen impact of television with the efficiency of location-based marketing. It...
Jun 11, 2024by Traci Ruether
Here’s an exercise: Try to count the number of ways you consume TV each day. I’ll go first.
I start my morning with...
Jun 4, 2024by Traci Ruether
Connected TV (CTV) advertising describes the ads served to viewers tuning into streaming content on internet-connected...
May 31, 2024by Traci Ruether
In the decade and a half since Netflix popularized over-the-top (OTT) video consumption, streaming has become...
May 28, 2024by Traci Ruether
TV advertising has changed. Because today’s viewers spend most of their time on streaming platforms like Amazon Prime,...
May 1, 2024by Andy Dixon
We really can’t say we’re in the dawn of a new era in marketing without acknowledging the barrage of new trends and...
Apr 24, 2024by Traci Ruether
Google has been under ongoing regulatory scrutiny for antitrust concerns — including an upcoming lawsuit by the...
Apr 23, 2024by Traci Ruether
Connected TV (CTV) is the fastest-growing ad channel in U.S., predicted to account for $42.4 billion in ad spend by 2027
Apr 9, 2024by Joel Cox
Who will be the winner with Amazon, Netflix, Google, Apple, and Disney battling for CTV supremacy?
Just a few years...
Apr 9, 2024by Traci Ruether
In the early days of TV, ads were placed based on the programs they supported. This means that every household tuning...
Mar 6, 2024by Traci Ruether
In the 17 years since Netflix launched its streaming service, over-the-top (OTT) media has become standard. What...
Feb 19, 2024by Traci Ruether
Before ad exchanges, media inventory was exclusively purchased through direct negotiations with publishers. This worked...
Feb 19, 2024by Traci Ruether
Unlike traditional broadcast television, connected TV (CTV) ads are delivered over the internet. This makes them more...
Jan 24, 2024by Traci Ruether
Car buying has changed. Unpredictable inventory, inflation, and post-COVID consumer behaviors are just a few of the...
Jan 2, 2024by Andy Dixon
Jan 2, 2024by Traci Ruether
What do you get when you mix traditional pay TV with digital delivery to connected TV (CTV) devices? Virtual...
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